If you are a contractor, there are likely a million things on your to-do list. You have a crew to manage, sites to oversee, printing services to take care of, and so much more. In a day, you feel like you spend more time driving from place to place than anything. Securing advertising for your business at a fixed low cost, or discovering how you can get more out of your printing services might not be at the forefront of…
How Has House Plan Printing or Blueprinting Changed? Technology has had a considerable impact on house plan printing. Also known as blueprints and named for the dark blue pages they were once printed upon, house plan printing has come a long way in the last 15 years. Not too long ago, most home plans were printed on paper treated with chemicals and developed with ammonia (blueprints). Today, they are made of bond paper and printed on a large format digital…
We all know that signs can be an effective way to drive foot or vehicle traffic. Whether it’s a billboard, a hanging banner or a disposal sign in the yard – signs help. Typically, you’ll see a sign with a business name, contact info and maybe a tagline but that’s not always enough. You want to get creative and mix up your content and design with intention. The key is to make sure your content/design combo is effective. With that…
Find Your UVP The first thing you need to do when creating a brand is to build a unique value position (UVP). Your UVP is essentially taking the elements that make your product or service different from your competition and forming it into a statement. Simply start by surveying your competition and make a list of absolutely everything you and they have to offer. Then, set apart everything that makes your brand different or unique. Ultimately, your UVP will be…
Have a Goal The first thing you need to ask yourself when creating marketing materials is “why am I making this?” The answer should have substance. You need to know the purpose of all the marketing materials you create. Many owners or marketers get caught up with the colors, where the logo is placed or trying to clever. Now we’re not saying to lack creativity but the goal should dictate everything. Don’t cram everything about your product or business into…
Though this world is increasingly digital, print products still hold a strong marketing value for businesses! Our commercial printing company offers Clearwater and Largo businesses a way to get consumer attention in an overloaded age. Most people delete emails in bulk instead of clicking through each one and reading its contents. But if they receive a flyer in the mail, it will grab their attention because they will be able to see and feel it in person, especially color pages.…
