4 Keys to Creating Successful Print Marketing Materials
Have a Goal The first thing you need to ask yourself when creating marketing materials is “why am I making this?” The answer should have substance. You need to know the purpose of all the marketing materials you create. Many owners or marketers get caught up with the colors, where the logo is placed or trying to clever. Now we’re not saying to lack creativity but the goal should dictate everything. Don’t cram everything about your product or business into…